Matthew W. Taylor is a designer and photographer from San Diego, California now living in Portland, Oregon. After graduating from George Fox University in 2015 with a degree in Advertising and Interdisciplinary Art, he focused on fashion-driven projects for various clients through Aesthetic, an independent design house. He is currently a brand and product designer at Jaguar Land Rover.
Long-term product strategy aimed at targeting consumer lifestyle pain points within the Jaguar ownership journey. Specific attention and case studies dedicated to understanding the digital needs of EV-centric Jaguar customers. Design and implementation of Jaguar brand impression to compliment the vehicle launch.
Creative Direction by Ian Callum. Design Direction by Phil Higgs. Design Management by Jonathan Howe.
Jaguar Land Rover
Trademark, Custom Typeface
Implemented in 8 countries worldwide via corporate signage, print material, and electronic marketing material.
Creative Direction by Michelle Harman. Design Management by Jonathan Howe.
Long-term product strategy aimed at targeting consumer lifestyle pain points within the Land Rover ownership journey. Design and implementation of consumer applications to compliment the vehicle launch. Globally driven culture projection project resulting in content partnerships with publications worldwide.
Creative Direction by Gerry McGovern. Design Direction by Phil Higgs. Design Management by Jonathan Howe.
Branding & Packaging Design commissioned by Matte Black in Los Angeles, California.
Agency: Aesthetic. Creative Direction by Chelsea Matthews.
Art Direction, Content
Collaborative series highlighting three women in Portland’s creative industry; exploring what it has taken each of them to carve their own path. The interviews feature entrepreneur Janet Jay, printmaker Shiela Laufer and artist Annie Swiderski.