Matthew W. Taylor

Matthew W. Taylor is a designer and photographer from San Diego, California now living in Portland, Oregon. After graduating from George Fox University in 2015 with a degree in Advertising and Art, he focused on fashion-driven projects for various clients through Aesthetic, an independent design house. He is currently a brand and product designer at Jaguar Land Rover.

 
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Jaguar Land Rover

Trademark, Custom Typeface

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Implemented in 8 countries worldwide via corporate signage, print material, and electronic marketing material.

Creative Direction by Sophie Hicox. Design Management by Jonathan Howe.

2018

Ebb Of Tide

Cinematography, Editorial Photography

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Fashion editorial commissioned by Water Journal in London, UK.

Creative Direction by Erich McVey. Styling by Benjamin Holtrop. Layout by Edvinas Bruzas.

2017

Jaguar I-Pace

Product Design

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Long-term product strategy aimed at targeting consumer lifestyle pain points within the Jaguar ownership journey. Specific attention and case studies dedicated to understanding the digital needs of EV-centric Jaguar customers. Design and implementation of Jaguar brand impression to compliment the vehicle launch.

Creative Direction by Ian Callum. Design Direction by Phil Higgs. Design Management by Jonathan Howe. 

2018

Range Rover Velar

Product Design, Brand Strategy

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Long-term product strategy aimed at targeting consumer lifestyle pain points within the Land Rover ownership journey. Design and implementation of consumer applications to compliment the vehicle launch.

Creative Direction by Gerry McGovern. Design Direction by Phil Higgs. Design Management by Jonathan Howe. 

2017

Patriotic SS18

Editorial Photography, Content Strategy

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Seasonal fashion editorial for French footwear brand Patriotic. Commissioned by Benjamin Beaussant of Shoemakers Group AG.

Agency: Aesthetic. Creative Direction by Benjamin Ewing. Styling by Mariah Jison.

2017

Please & Thank You

Branding, Web Design

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Brand and ecommerce design for Los Angeles-based women's retailer PTY.

Agency: Aesthetic. Creative Direction by Benjamin Ewing.

2017

Goodbites

Branding, Packaging Design

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Branding & Packaging Design commissioned by Matte Black in Los Angeles, California.

Agency: Aesthetic. Creative Direction by Chelsea Matthews.

2017

Fujifilm USA

Branded Content, Analog BTS

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Product-focused lifestyle content commissioned by Tinker Street* in Painted Hills, Oregon.

Creative Direction by Kara Mercer. Styling by Benjamin Holtrop.

2017

SS16

Cinematography, Editorial Photography

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Internal editorial by the Aesthetic team.

Agency: Aesthetic. Creative Direction by Benjamin Ewing. Styling by Benjamin Holtrop.

2016

Hue Journal: Volume 1

Editorial Photography, Cinematography, Print Design

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Commissioned by Daniel Tran and the creative team of Geraldine Magazine.

Agency: Aesthetic. Creative Direction by Benjamin Ewing. Styling by Benjamin Holtrop and Daniel Tran.

2015